The Molly Project
The Molly Project provides free, on-location photography sessions for families whose lives are being affected by serious illness. We worked with the not-for-profit group to create and develop a brand identity program, marketing materials, and responsive website. The website includes an online brand guide, media room, blog, and e-commerce. These efforts support their business goals that will help the organization gain greater awareness in Central New York and the Northeastern United States.
We worked with Molly Project leadership to develop a new trademark that took meaning from the existing logo while providing a new, flexible presentation.
The logo was inspired by the caring approach of The Molly Project staff, and the primary tool of their craft, a camera. We designed the logo to have many uses with an without typography or to be used as a decorative pattern.
The website also includes a media room, and an eCommerce section for selling hand-crafted jewelry. The brand identity guide will help The Molly Project grow their brand and help ensure that their partners are using brand elements in a consistent, measured manner.
Molly Project Photography: Tara Polcaro, Meghan Thomas
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