The Molly Project

The Molly Project provides free, on-location photography sessions for families whose lives are being affected by serious illness. We worked with the not-for-profit group to create and develop a brand identity program, marketing materials, and responsive website. The website includes an online brand guide, media room, blog, and e-commerce. These efforts support their business goals that will help the organization gain greater awareness in Central New York and the Northeastern United States.

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 001 Logo.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 002 BeforeAfter.jpg

We worked with Molly Project leadership to develop a new trademark that took meaning from the existing logo while providing a new, flexible presentation.

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The Molly Project Brand Identity Program Stressdesign Website Brand Identity 004 Logo Inspiration.jpg

The logo was inspired by the caring approach of The Molly Project staff, and the primary tool of their craft, a camera. We designed the logo to have many uses with an without typography or to be used as a decorative pattern.

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 006 Trademark Variations.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 005 Logo Pattern.jpg

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The Molly Project Brand Identity Program Stressdesign Website Brand Identity 013 Brochure.jpg

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The Molly Project Brand Identity Program Stressdesign Website Brand Identity 018 Molly Website.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 019 Molly Contact.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 020 Volunteer Page.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 021 Gallery Page.jpg

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The website also includes a media room, and an eCommerce section for selling hand-crafted jewelry. The brand identity guide will help The Molly Project grow their brand and help ensure that their partners are using brand elements in a consistent, measured manner.

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 025 Media Room.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 026 eCommerce.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 027 ProductPage.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 028 Shop Mobile.jpg

The Molly Project Brand Identity Program Stressdesign Website Brand Identity 029 Brand Guidelines.jpg

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Molly Project Photography: Tara Polcaro, Meghan Thomas

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