26 Jul

Syracuse Sync Web Conference

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Two Stressdesign Staff will be speaking at Syracuse Sync Web Conference. Sarah Burns will be speaking as AIGA Upstate New York Chapter President about the benefits of being connected to the national and international design community. Stressdesign founder, Marc Stress will be presenting his thoughts on how any size company can make an intranet or corporate wiki part of their assets and increase corporate value.

The one-day conference features 8 local industry experts including conference founder Dan Rose of WSOL. Conference Topics will also explore Design from an In-House perspective, how the creative process works with project wireframes and creative iteration, how designers can work smarter, and other topics relevant to web creatives. Syracuse Sync is generating some excitement in the local design and creative community and a couple of area bloggers have posted articles on Syracuse Guru and Bedsidesign.

You can view the conference website and complete schedule on the Syracuse Sync Website. If you’re there, come and introduce yourself to Sarah or Marc. We’d love to meet you.

 

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16 May

Real-World SEO

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Now that 2013 is almost half-way behind us, have you taken stock of your website metrics and performance? Is your website SEO working for you or against you? Have you even had a moment to have your hands on your website in the past six months? If you are like most of the men and women we work with, you spend a lot of time thinking about your search engine optimization plan, but not much of it worrying about the keywords and key phrases that you’re actually focusing on. That’s understandable, but it’s also a classic search engine marketing mistake.

That’s because, no matter how well you have researched your keywords in the past (or how much research your business web design and Internet marketing team did on your behalf), it’s important to remember that they change over time. Industry trends move, and searchers adopt new phrases and habits, making keywords that used to be good targets no longer as valuable as they once were.

Do you need new search marketing keywords for 2013? Here are five factors to evaluate as you make that decision:

see our special Real-World SEO Poster download and full article after the break.

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05 Feb

One Fundamental Way Search Marketing is Changing

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Search marketing – and search engine optimization in particular – are changing in a fundamental way… and it’s not for the reasons that most business owners and executives think.

Although a lot of attention has been paid recently to the way Google and the other search engines have shifted their algorithms, emphasizing quality content over pure keyword density and linking, these technical details only tell half the battle. Although those measures are taking away a lot of the “junk” results that searchers don’t like, they don’t change the fact that competition for the top search engine spots is getting stiffer than ever.

For that reason, it isn’t just the way smart business web design teams are doing search engine optimization that is changing, but also what we are using it for.

Since that probably isn’t as straightforward as it could be, let’s put things in a different light: It’s getting more and more difficult to attract search engine traffic, so the value of every single visitor has to be maximized. That means it isn’t enough, for most businesses, to try to convince the searcher to complete some kind of transaction – instead, you should use the visit as an opportunity to begin an ongoing relationship.

Repeat customers, and those who buy from you regularly over time, are worth dozens of times more (in profits) than single-visit new customers. So, how do you turn new search visitors into dedicated buyers? Here are a few starting points:

 See the full article after the break

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23 Jan

2013 Anniversary Desktops

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In celebration of our Thirteenth anniversary in January 2013, we’ve created a series of backgrounds and desktop images. We’ve got images for iPhone, iPad and two monitor sizes. We channeled some graphic design history to generate some crisp two-color typographic illustrations. Download and enjoy!

See the images, and download after the break...

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27 Apr

Food Bank Website Redesign

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Food Bank of Central New York is a not-for-profit organization working to eliminate hunger through nutritious food distribution, education and advocacy in cooperation with the community. The organization partner with 277 emergency food programs such as pantries and soup kitchens in the 11 county area of Central New York that includes Cayuga, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, and St. Lawrence. Food Bank of Central New York has been helping the hungry since 1985, as the main food supplier to the emergency food network. Working with a diverse group, our member programs include soup kitchens, food pantries and emergency shelters, as well as child-care agencies, neighborhood and senior centers. Food Bank of Central New York collaborates with businesses, private foundations, and governments to help minimize the impact of hunger in our community.

See full article after the break

 

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