Because Internet marketing has become so complex, and because so many businesses have different projects, divisions, and product lines to offer at once, it has become more common for us to meet with new clients who own and operate more than one website at once, and sometimes several.
One issue that we often help them explore is whether they actually have a good use for different web presences. It might be something you're wondering about yourself. So, does your business really need multiple websites?
The answer to that question is very frequently "no." In fact, having one single website with a clean, easy-to-use navigation structure is often easier on customers, not to mention your marketing budget. That's because multiple sites require multiple design and development costs, more expensive web hosting, and more ongoing work to keep them up to date and filled with fresh content.
Plus, keeping multiple websites requires you to split your energy and attention from one to the other. With the amount of work that goes into things like search engine optimization, social media marketing, and business web design, it makes sense to concentrate your firepower as much as possible.
Still, even when the client doesn't have distinctly different companies, there are times when it makes good business sense to keep multiple websites. Here are a few of the most common:
In the world of sports, a team's fortunes can turn on a dime… or a superstar's ankle, knee, or shoulder, as the case may be. Even worse, the extent of the damage isn't always apparent – what seems like a minor knock can effectively put a player out of commission for months or longer.
Although business websites don't have as many joints and treatments to worry about, they can suffer sudden "season-ending injuries" that render them utterly useless as sales and marketing tools. As a business owner or executive, it's up to you to know what to look for, so you don't unknowingly put your website back in the game when it really needs rest and rehab.
What Google's Hummingbird Update Means for the Future of Search Engine Optimization
When it comes to Google's search algorithm, any news is big news in the world of Internet marketing. Still, the September 2013 algorithm update, dubbed "Hummingbird," is especially interesting to those who follow search engine optimization not only because of the technical differences it brings, but also the subtle shift in philosophy it seems to represent.
Now that Hummingbird has been in place for 6 months we want to take a look at what the new algorithm means for the future of search and how you can develop a strategy to maintain positive SEO results.
The second installment of our free 2014 desktop series is now available for download. The calendar features April, May, and Jun 2014 and is available in 5 common sizes for desktop and laptop monitors.
Q2 Desktop Calendar
This week marks Twitter's 8th birthday. The website that really changed our social internet is celebrating with first-tweets.com, letting Twitter user find the very first tweet for their own or any account. Here's a few first tweets from around the office:
What did yours look like? Tell us below.