What does the future hold? Success!
Now that the rush of the New Year is over we want to share with you some of our thoughts for how you can guide your branding and communications program to success for 2015 and beyond.
The beginning of a new year is filled with resolutions and predictions. Every year prognosticators spout off, trends are trumpeted, and predictions are made. Stressdesign is an exception. Yes, we’ve taken a look into our crystal ball. Yes, we’re making predictions. But, we’re predicting the techniques and tools you need for making your 2015 business resolutions come true.
We have 15 items that we know will help you and your company. Through series we will be spreading them out over the next few weeks so you can research and reflect on them. We’ve provided an example of how we are already applying the idea with other clients, but once you’ve found a tool or technique you like, come talk to us about how you can use it for your business.
“If you want something new, you have to stop doing something old” —Peter F. Drucker
Here are 5 ways your company can achieve something new in 2015:
A Return to Simplicity
Over the past 5 years marketing — especially digital marketing— has become increasingly complex with new and changing terminology, confusing dashboard and information reporting, as well as a growing sense of mystery around how technologies really work. In 2015, stressdesign will help you cut through the nonsense to get to the core of the message, and your business goals. Take a look at what we did for Seneca Savings Bank.
Better Browser = Better Web
The web browser continues to evolve as one of the most used tools in users’ applications folders. 2015 will see continued improvements in browsing clients. This next step of evolution will mean an improved, more stable experience via a more standardized approach. We can create that even, predictable presentation no matter your clients’ choice of browser. Here’s something we’re proud of for Peculiar Pair Press.
Print. Still. Not. Dead.
Print is not going anywhere soon, but it is changing. Advances in paper choices by companies such as Mohawk, and similar improvements in printing by the likes of HP and Xerox, will mean that companies will be buying more printing and relishing the irreplaceable appeal and feel that only a printed piece can provide. Let us show you the power and appeal of print in 2015. Our work for INGA shows you a little of what print can do.
Mobile, on the other hand, is dead.
In our boldest prediction we feel strongly that we’ve seen the last “mobile only” version of websites. You know the ones: watered down, half-baked versions of the “full site”. Responsive design is maturing faster than a genetically-modified strawberry. Stressdesign will use responsive design to make sure your website traffic grows just like that genetically-modified strawberry.
In many ways, design, branding and marketing are viewed by many as being done by pushing a few buttons. 2015 will see the tide change, and this narrow mentality about “auto-magical” success will be taken out to sea. Designers will be included in the long-term strategic approach and not just brought in to put on the frosting. “Thoughtful” has been a part of our company motto from our inception. What we did for SUPAC shows you some of that thoughtfulness.
If you do what you’ve always done, you’ll get what you’ve always gotten. —Tony Robbins
2015 is here and happening. The calendar has changed, so have the strategies and tools that work in the market. We have started sharing our insights and experience in adapting to the New Year. Here’s how you get something new out of 2015:
- Creating a simple, but effective, marketing plan.
- Using technical experts, making your client’s experience through their browser stable and consistent.
- Using print for a tactile, and rich strategy.
- Letting the user’s experience be right in the palm of their hand.
- Using creatives and design in your long-term planning and goals.
And, as always, the nice people at Stressdesign wish you the most important of all things for 2015: health, and happiness.