5 Signs Your Website is Killing Your Business
In the world of sports, a team's fortunes can turn on a dime… or a superstar's ankle, knee, or shoulder, as the case may be. Even worse, the extent of the damage isn't always apparent – what seems like a minor knock can effectively put a player out of commission for months or longer.
Although business websites don't have as many joints and treatments to worry about, they can suffer sudden "season-ending injuries" that render them utterly useless as sales and marketing tools. As a business owner or executive, it's up to you to know what to look for, so you don't unknowingly put your website back in the game when it really needs rest and rehab.
With that in mind, here are five signs your website needs serious attention, and that you should work on overhauling it before the problem gets worse:
1. Your website suddenly disappears from search engine listings altogether. This is the Internet marketing equivalent of a severe ACL tear – it's a clear sign that Google thinks something is seriously wrong with your site, the content on your pages, or your business as a whole. The best thing to do is identify the problem and then get busy fixing it.
2. It stops generating new online leads or incoming telephone calls. When customers stop responding to your site, it can be for any number of reasons: They no longer find the content interesting or relevant enough, your offers and/or advice is outdated, or buyers can no longer find content that used to be accessible. Regardless of the reason, it's something you should fix in a hurry.
3. You think there are security problems with your website. The signs of security issues can run the gambit from missing pages to redirected links or even spam being sent to your contact list. Either way, it's time for your website to hit the injury list and be diagnosed by a team of web design experts before things get any worse.
4. You find yourself suddenly being crushed by an online competitor. Few things in sports are as sad as watching a once-great competitor get thrashed by a newer generation of athletes. When the same thing happens to your website, it might be a lot less dramatic and emotional, but you can bet that the consequences for your business are going to be just as real.
5. Your business website is looking old and out of shape. All players wear down after too many seasons, and the same can happen to business websites. What was once great and cutting-edge suddenly starts to look a little dated, or all of the additions and updates leave the site feeling a bit disjointed. When that happens, it's time to start looking at a fresh reboot.
Just as in sports, a serious injury to your business website is nothing to ignore, and things can get worse over time if you don't take the appropriate steps immediately. So, know what to look for and then don't hesitate to get the right treatment once it becomes obvious your site needs it.
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