27 Apr

Food Bank Website Redesign


Food Bank of Central New York is a not-for-profit organization working to eliminate hunger through nutritious food distribution, education and advocacy in cooperation with the community. The organization partner with 277 emergency food programs such as pantries and soup kitchens in the 11 county area of Central New York that includes Cayuga, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, and St. Lawrence. Food Bank of Central New York has been helping the hungry since 1985, as the main food supplier to the emergency food network. Working with a diverse group, our member programs include soup kitchens, food pantries and emergency shelters, as well as child-care agencies, neighborhood and senior centers. Food Bank of Central New York collaborates with businesses, private foundations, and governments to help minimize the impact of hunger in our community.

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Since 2006, Stressdesign has been working with the regional not-for-profit organization helping to develop and manage their brand presentation. This website update marks the 3rd major revision to the website and the second redesign that Stressdesign has performed.  For this project we worked with the agency on the following

  • Site Architecture
  • Content Editing, Migration and Development
  • Website Design
  • Custom Programming
  • Content Management Integration
  • Content Management Training
  • Search Engine Optimiation
  • Long-Term Website Strategy and Evolution
  • Site hosting via Alpha Six

The design for the new website is an evolution of the existing website that Stressdesign originally designed in 2006.


Since 2006 one of the biggest changes in website design is the possibility for wider page layouts and fluid designs. The new Food Bank site design is fluid and will automatically scale to fit the monitor you’re viewing on. The most sweeping changes are on the back-end of the site. We created a completely new site architecture that is more clear and directed towards the typical Food Bank site viewers. Program information and contact information is much more immediate and easier to find and use. The site code has been completely reworked to meet web standards for faster page rendering and more consistent user experience. The site design is also responsive which means the layout automatically detects if a viewer is on a mobile device and displays a touch-friendly interface for mobile device use.

As part of the functional and presentation improvements, we also built a new newsroom for the Food Bank. The newsroom allows the agency to post press releases, provides access to newsletters and agency videos streaming from YouTube and Vimeo.


Search engine optimization was another important update to the site. Extensive effort was placed on adding meta data throughout the site to ensure that search engines found relevant content easily. Our content management system regularly publishes updated info to major search engines to ensure good search results.

At site launch, we had built a site for the agency with more than 200 unique pages of content. After the first month online is receiving nearly 4000 unique visits/month.

Visit Food Bank of Central New York

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