Groovy Granola Branding
Groovy Granola is a purveyor of natural craft granola. Using only the finest, healthiest ingredients the Groovy Granola chef has created 4 flavors of 100% natural, fat free snacking goodness. Stressdesign recently created a brand identity for the micro-bakery startup. Our work with the company included the corporate trademark, social media strategy, website with e-commerce, e-mail marketing, package design and trade-show/event materials.
To help keep product budgets in check we developed an easy-to-manage packaging system that displays the product well, minimizes overhead, and creates an on-shelf appearance that supports the craft aesthetic of the company. Since launching the website, Groovy Granola has seen sales grow in excess of 200%.