16 Dec

2016 DIY Desktop Tree

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This holiday season we've created something special for you. Download and create a DIY festive holiday mood right at your desk, or make any space more fun. Download our Christmas-y PDF to print out and create a little forest of holiday spirit.

 

Click here to download crafty christmas cheer!

 

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30 Nov

Stressdesign Wins Top Recognition in National Survey

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Stressdesign has received a trio of American Graphic Design Awards from Graphic Design USA (GD USA). Stressdesign was recognized for excellence for 3 customer solutions for the Everson Museum website, The Molly Project Brand Identity program, and the 2015 Annual Report for NYSERnet. Only the top 15 percent, from nearly 10,000 entries received, were honored with an award this year. 

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12 Oct

Launching a New Brand name or Product

In a previous post we shared a process for developing a new brand name for a company, department or product. You can read more on that here. Once that name has been developed, and approved, it must be shared with your customers.

 

This outline below serves as a starting guide to plan out a brand name launch program. It’s intended to be a scaleable reference tool. Stressdesign uses this plan as a starting point for it’s branding announcement efforts. A larger brand program would likely have more steps and occur over a longer period of time, a smaller effort is likely to have fewer moving parts. The answer lies in finding the balance, and what fits your company.

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16 Aug

Developing Brand Names

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In addition to the work we do that you'd expect from a brand communication firm, things like websites, sales materials, presentation design, and logos, another service that we provide is naming. We've helped develop many names for brands, companies and products. Over the years we've learned a few things about how to develop names. Here are 5 things we've learned that makes the process successful.

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08 Jul

50+ Years of GDUSA People to Watch

gdusalogobold.jpgGraphic Design USA has recently published its 50 year history of the annual People to Watch. Looking back over more than five decades, we recognize many friends, colleagues and heroes from design. As you peruse the list, you will find several undisputed historical giants including Saul Bass, Ivan Chermayeff, Lou Dorfsman, Milton Glaser, George Lois, Massimo Vignelli. You will also find many more legends, near legends, and legends-to-be. In the 50 year history of the series, Marc Stress is the only Syracuse area designer to be included on the list.

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