What Every Business Needs
We offer the following framework as a way to help designers communicate with clients in
order to make design an integral part of their business, and to allow designers to make success
an integral part of design.
Design is a profession based on conception: on helping to define an opportunity, then develop a solution that will fulfill it. Subsequently, design includes the identification and management of the team that will bring it to life, whether it is a product, communication, event or place. We offer you the following process as a way to make design an integral part of your business, and to allow designers to make your success an integral part of design. It will make you an even more sagacious client. It is a method for partnering, a guide to the most effective use of teams, and the most potent, efficient, reliable way to get from A to B when you are not quite sure what B is.
Excerpt of What Every Business Needs. Download full article [PDF].
Content provided by AIGA, The Professional Association for Design