Stressdesign

What Design Does

There’s an article by Jennifer Reingold at Fast Company that my friend told me about entitled The Interpreter. Part informational, and part interview with Proctor+Gamble VP Claudia Kotchka, the article examines the effect design has on a visceral level and how the smartest companies use design to create and maintain markets for their products and services.
Though the article discusses mostly how product and retail design can effect an individuals’ day-to-day experiences through the things we buy and use, the tenants hold true for all design practice area.

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