Stressdesign

Syracuse Biomaterials Institute

The Syracuse Biomaterials institute tasked stressdesign to help the organization develop a graphic identity that supported the groups world-class materials research center. We worked closely with the organization to understand the breadth of their work and the long-term goals for the center. After presenting more than 7 trademark options for discussion, the approved logo was launched with the opening of the new Biomaterials Center. Beginning with a sphere to symbolize biomaterial, the trademark we created evokes a complex infinity symbol. Infinity, in this instance, refers to the infinite numbers of questions to be answered though research. With each question that is answered, an equally complex question emerges — a metaphor for the iterative and exploratory nature of scientific research.

SBI is a diverse organization which spans 8 academic units at 3 Universities. To help the group manage and grow its new identity across a range of communications pieces and throughout the organization, we implemented an identity guide through our identity management product. ID KIT allows organizations a centralized, web-based toolkit for the distribution and management of brand identity standards. This tool becomes a reference point for SBI, allowing them to easily add new communications efforts strategically while keeping the growing brand intact. The ID KIT for SBI saves the organization time through logical organization of brand assets including digital letterhead templates, approved artwork for logo files, typographic guidelines and color standards for print and web.

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