08 Aug

Using Design to Create Advantage

Marc Stress, president of stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, recently addressed members of CNY MedTech on the importance of good design in building a competitive advantage. Stress provided attendees with resources and tools for assessing their organization’s identity and communications program as well as a universal frameworkfor discussing design solutions.

Marc Stress was joined by presenters from Upstate Medical University and Vybion of Ithaca, NY, a biomedical developer and manufacturer. The presentation was part of CNY MedTech’s Tech Topics Series open to employees, staff and students of its member organizations. This seminar is one of a series presented by stressdesign.CNY MedTech is a not-for-profit regional trade association comprised of 50 members representative of more than 18,000 employees of Central and Upstate New York technology manufacturers, research institutions, professionals service firms and economic development organizations committed to developing and commercializing bioscience and medical technologies, products and services.

“Those who participate in TechTopics are on the cutting edge of their trade and have compelling stories to tell,” said Marc Stress. “It was a pleasure to address a group so eager to learn how the right communications can set their organizations apart.”