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14 Jun

Rebrand 100 :: University Lectures

Global organizations, Fortune 50 corporations, small businesses, accomplished entrepreneurs, respected nonprofit organizations, cities, and renowned universities from around the world are regularly represented in the REBRAND 100 Global Awards. Stressdesign was included in the Rebrand 100 2011 awards as recognition for its role in the brand identity for University Lectures. The brand identity solution includes print collateral, website design, and brand identity. Past winners of the Rebrand 100 have been from countries including Brazil, Canada, China, India, Italy, Lebanon, Romania, Australia and the United Kingdom, in addition to the US.

The 2011 REBRAND 100 was open to any rebrand launched anywhere in the world between January 2008 and September 2010. The rebrand could have been an enterprise-wide initiative, a single component of a brand, or a brand extension. Entries submitted could be from in-house corporate professionals, design firms, clients, architects, business strategists, advertising agencies, non-profit organizations, and government agencies. The rebrand could have be for a product, service, entire company, non-profit organization, an individual, or a place.

The REBRAND 100 Global Awards is the first and highest worldwide recognition of its kind. Businesses, brand strategists, and various organizations have come to value knowing they are among the best in the world when it comes to effectively meeting strategic goals and forging loyalty and strong connections with their targets.

All projects were reviewed by jurors, with each “before” and “after” submission studied, and the written summaries carefully read.

Key criteria for assessing entries included:

  1. Clear transformation for the better in meeting the strategic objectives.
  2. The solution exceeded expectations and/or incorporated an element of surprise.
  3. The rebrand spurred an emotional connection for the target audience.
  4. The rebrand was intelligently executed with evidence that it could be implemented across the organization, or a specific unit of the brand.

Stressdesign is proud to be included in the 2011 The REBRAND 100® Global Awards Showcase.

View the presentation showcase.