Stressdesign recently assisted the Northeast Chapter of the Industrial Designers Society of America (IDSA) in the development of communications materials (more…)

We’ve been pretty big fans of The Brand Gap since it first hit the shelves in January 2003. We’ve read the book, and when AIGA brought The Brand Gap workshop to the Upstate New York chapter in 2004, we were one of the first firms inline to see this information presented by the author. We just learned — like just in the last 30 seconds — that Mr. Neumeier has a followup to his widely acclaimed first book titled Zag. The new book promises to answer the question of how to build a relevant brand in a crowded market. We can’t wait for August, 15. Yeah, we’re total geeks for this stuff.

There’s an article by Jennifer Reingold at Fast Company that my friend told me about entitled The Interpreter. Part informational, and part interview with Proctor+Gamble VP Claudia Kotchka, the article examines the effect design has on a visceral level and how the smartest companies use design to create and maintain markets for their products and services.
Though the article discusses mostly how product and retail design can effect an individuals’ day-to-day experiences through the things we buy and use, the tenants hold true for all design practice area.

Marc Stress, Principal of stressdesign will be presenting a lecture entitled Effective Communication Checklist to members of CNY MedTech. The discussion will offer a process for evaluating communications systems according to a clear set of parameters. The principals discussed will allow attendees to assess their communication program and discuss their systems strengths and weaknesses with their creative service team.
The Tech Topics Series is only open to employees, staff and students from CNY MedTech member organizations. Registration for the event is $45.00 for advance registration $55.00 on the day of the event.

Stressdesign creates new website for local pet therapy group. Sunshine Friends, Inc. is a volunteer organization providing animal assisted activities and therapy across Central New York. The content managed website will allow the organization to have an online workroom to communicate with members. Founded in 1998, Sunshine Friends now has more than 100 volunteers visiting 45 facilities in and around Syracuse. Recently the agency has been able to bring pet therapy and educational programs to surrounding areas including Oswego, and Auburn, allowing SFI to help more than 600 people.

There’s a great article over at UX magazine discussing layers of design and how they work together and support each other. This article is specifically focused on how this idea of layers relate to web design, but they actually apply to most disciplines. Give it a read.

Marc Stress of stressdesign to speak at emerging entrepreneurs seminar on March 22.

The 40 Below Entrepreneurs Outreach Program was created in January 2006 with a mission of educating, training, and networking young entrepreneurs (more…)

Stressdesign will be closed on the following days to celebrate the 2005, 2006 Holidays ::

Friday 23 December and Monday 26 December

Friday 30 December and Monday 02 January

The office will be open normal hours, 9a.m. - 5 p.m. when we’re not celebrating with friends and family, so stop in to see us, we’ll give you a big holiday hug.

Merry Christmas, Happy Chanukah, Happy New Year, Happy Holidays to all. We hope that 2005 was everything for you, and wish you an auspicious 2006.

Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, was recently honored by the Greater Syracuse Chamber of Commerce as an “Economic Champion” for the period of September 2004 through September 2005.

The annual recognition program honors companies in the Syracuse area who have made strides in positively impacting the business community. Categories include: addition of staff, expansion or relocation, large capital expenditure due to growth and receipt of state and/or national industry awards. Stressdesign was recognized for both increase in staff and receipt of awards. (more…)

In observance of Thanksgiving, the stressdesign offices will be closed on Thursday 26 Nov, and Friday 27 Nov. We will re-open with normal business hours on Monday, 28 November. Travel safely to wherever your holiday weekend may take you. We hope you have a happy Thanksgiving weekend.