Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, has successfully completed a tradeshow display project for Verisma Systems, Inc., a trusted provider of software, service and expertise in the secure release of protected healthcare information. The scope of the project entailed the need for ready integration of pieces created by Stressdesign into an existing exhibition system.
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For the 2009-2010 season, stressdesign launched a new web presence for one of the premier lecture series in the country, University Lectures.
“The University Lectures website,” says Nathan Eaton, design lead for the project, “extends the identity update stressdesign has created for the special event series to the web for the first time. It is a great opportunity for the organization to have realized a unified toolset for strategic communications.” Eaton continues, “We built considerable automation into the site to ensure our solution was as powerful as it looks. For instance, once the season is loaded into the content management system, the front page updates automatically.”
The new website also adds social features, calendar feeds and is integrated into our direct e-mail platform, AXNT™. These features allow visitors to share the site and to have event information on their own calendars, PDAs or smart-phones.
“The University Lectures identity was created originally by Stressdesign. From the start they had a very clear vision of what our new website should be and what we wanted—colorful, appealing, exciting, yet very fluid, straight-forward and user-friendly.” Says Esther Gray, Universty Lecture Coordinator. Ms. Gray continues, “They were able to clearly articulate their strategic and aesthetic ideas to my team and their rationale and expertise allowed me to share the development process with our director and board in a way that gave me immediate buy-in on the project and design. The results clearly speak for themselves. Our website is viewed not only by our own faculty, students and alumni but also perspective students and their parents both nationally and internationally and the numbers continue to grow. Clearly the new University Lectures website has given me a professional platform to promote and share our events with a much larger audience than ever before. The ‘subscribe’ aspect of the website has allowed us to begin building a constantly growing email data base which translates into reduced mailings and costs. Stressdesign intuitively knew what we wanted and needed in our website and they provided us with so very much more.”
Visit University Lectures
Recently, we helped Peculiar Pair Press of San Francisco, CA refine their on-line strategy as part of a website redesign that included site architecture, content management, and and eCommerce solution.
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Stressdesign is proud to be a supporter of Syracuse First. The primary objective of Syracuse First is to encourage Syracuse area residents to “Think Local” when they are considering where to make purchases, to “Buy Local” whenever possible and to “Be Local” by supporting businesses that make the Syracuse area unique.
“We want to increase market share to independent, locally-owned businesses by increasing awareness about the personal and community benefits of choosing local,” says Syracuse First founder Chris Fowler.
Other goals of the initiative are to provide a platform for local businesses to network and share best practices; devise strategies to help underemployed individuals become more actively engaged in the economy; and advocate public policies that strengthen independent local businesses, promote economic equity, and protect the environment.
For more information contact info@syracusefirst.org
We love URL shorteners. These web utilities are so useful and make long or machine generated web addresses memorable and shareable. We love these web apps so much, we’ve launched our own. We’re calling it chartr.us. We’re pulling the wraps off a pre-alpha version and letting everyone else kick the tires. Go ahead and try it, then come back and tell us what you think.
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Congratulating Christine Walker on six years of creativity and great design with stressdesign. Christine began with stressdesign in August 2003. In the past six years her accomplishments have included brand identity systems development for many of our clients, execution of a Centennial Anniversary program, dozens of award winning logos, and many websites.
Christine has an amazing ability to help our clients shape their messages into exceptionally well-balanced and functionally perfect communication tools. She has been recognized locally and internationally from the likes of the Ad Club, Creativity, Graphic Design USA, Portfolios.com, and Print.
Through her career and while at stressdesign Christine has developed a range of communications materials for clients such as ADT, FAO Schwartz, Peculiar Pair Press, Sallie Mae,
and Syracuse University.
We’re glad to have you here, Christine! Thank you for everything you do.
Stressdesign is proud to be one of the first 50 AIGA CarbonCool partners. Our office has offset our carbon footprint to near zero through reforestation efforts in Central America. AIGA partnered with Carbonfund.org for its Save the Forest project, which strives to reforest an area in Nicaragua larger than Central Park and will sequester 150,000 metric tons of carbon dioxide emissions. The offsets are calculations based on reasonable profiles of activity levels, using systematic analytic tools. See more information on the CarbonCool program page at AIGA.org and on the Carbonfund website.
Use the Offset Calculator to estimate credits needed and your carbon footprint for your home or business.
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