Stressdesign has completed an identity and web development initiative for Infotrak Record Management, LLC. The project scope included the design of an updated graphic identity program as well as an overhaul of the company’s web site (www.infotrakrecord.com) to increase functionality and enhance the user experience. (more…)

Anyone who’s ever been involved in the development of a new trademark or logo will tell you it’s a challenging task. At the outset, the development of a new logo frequently seems like it will be clean, clear path from concept to production. The optimism that the logo will ever appear as hundreds—perhaps thousands— of variations evolve can be difficult to maintain. (more…)

Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, has moved to a new location. This move marks the second in the company’s six-year history to accommodate the need for more space due to sustained growth. (more…)

One of the largest flaws remaining in on-line media is the server error 404, or page not found. (more…)

Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, recently completed a web design project for Sunshine Friends, Inc. (SFI). (more…)

Marc Stress, president of stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, recently addressed members of CNY MedTech on the importance of good design in building a competitive advantage. Stress provided attendees with resources and tools for assessing their organization’s identity and communications program as well as a universal framework (more…)

Stressdesign recently assisted the Northeast Chapter of the Industrial Designers Society of America (IDSA) in the development of communications materials (more…)

We’ve been pretty big fans of The Brand Gap since it first hit the shelves in January 2003. We’ve read the book, and when AIGA brought The Brand Gap workshop to the Upstate New York chapter in 2004, we were one of the first firms inline to see this information presented by the author. We just learned — like just in the last 30 seconds — that Mr. Neumeier has a followup to his widely acclaimed first book titled Zag. The new book promises to answer the question of how to build a relevant brand in a crowded market. We can’t wait for August, 15. Yeah, we’re total geeks for this stuff.

There’s an article by Jennifer Reingold at Fast Company that my friend told me about entitled The Interpreter. Part informational, and part interview with Proctor+Gamble VP Claudia Kotchka, the article examines the effect design has on a visceral level and how the smartest companies use design to create and maintain markets for their products and services.
Though the article discusses mostly how product and retail design can effect an individuals’ day-to-day experiences through the things we buy and use, the tenants hold true for all design practice area.

Marc Stress, Principal of stressdesign will be presenting a lecture entitled Effective Communication Checklist to members of CNY MedTech. The discussion will offer a process for evaluating communications systems according to a clear set of parameters. The principals discussed will allow attendees to assess their communication program and discuss their systems strengths and weaknesses with their creative service team.
The Tech Topics Series is only open to employees, staff and students from CNY MedTech member organizations. Registration for the event is $45.00 for advance registration $55.00 on the day of the event.