Taking the pre-existing branding efforts of Muzak, the world’s leading provider of business and workplace environment music solutions, stressdesign extended the brand to their lease options affiliate to create a seamless corporate presentation for the lease options company. Our solution included a toolset for sales staff to build custom presentations with consistent brand language easily on their desktop using familiar office software.
As we embark on a new year of opportunities, we wish our stressdesign family and friends a happy and safe holiday season. Wishing you the best, from the nice people at stressdesign. (more…)
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This holiday season, stressdesign has conspired with friends to collect a list of some design inspired holiday gifts. We’re offering these as an alternative to socks, neckties and broaches, an option to mass retail outlets. Our local first perspective is not just kind to small businesses, but also an easy way to offer unique, thoughtful gifts this holiday season. Whether you know a designer, like design-centric gifts or are just looking for something different, our short list of design gift suggestions are sure to delight.
Our gift suggestions include….
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A website update doesn’t always have to be a major departure from an existing website. If the site is functioning well across most of the important communication your organization requires, the site may benefit from some thoughtful updates in order to make sure that it meets its’ goals. This is the approach we took to the latest stressdesign update, which is now live at stressdesign.com. In addition to overall content updates, a few important changes to the site structure and design were considered to improve site performance. In this article we walk through the steps and discuss why we made the changes on the primary marketing and communication tool for our company.
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All of us at stressdesign appreciate each and everyone of the armed forces members that have served the U.S.A. to support our freedom. There are thousands of stories of how veterans have touched our lives and made us all proud to be American. Stephanie Kelly of SSK HR reflects on memories of a WWII and Korean War veteran.
This Veterans day, look around. Reach out to the cousin, uncle, sister, parent, husband or wife who has given part of their life to stand up for the ideals to defend the oldest Democracy in the world. Give a hug, shake a hand, say a prayer, and say thank you to any and every veteran and armed services member that you know or have known. If you have story about how a veteran has touched your life, share a link or comment below.
Army, Navy, Air Force, Marines. Oorah, Hooah, Hooyah. Thank you.
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Marc Stress, Principal of stressdesign will be co-hosting a session at the 2010 Association of Fundraising Professionals Northern New England 2010 Annual Conference. This year’s conference – Navigating Philanthropy: Charting Your Course – will explore the ways your organization can navigate through its evolution over time. Marc will be joining Erica Campbell, Associate Vice President of CCS.
The pair will be presenting concepts on stratgeic ways to implement internet based tools and resources and social media platforms into marketing and development campaigns for fundraising. Attendees of the 75 minute session will leave with an overview of the tools an organization should leverage to better communicate with different audiences with an eye toward better fundraising outcomes. Learn best practices and pitfalls to avoid when growing or evolving an online presence.
More than 500 people from across the Northeast are expected to attend this years conference. Visit the conference website for full details.
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Everson Museum came to stressdesign looking for ideas on how to promote and communicate a year-long exhibit series. Instead of presenting each as a separate event, we saw an opportunity to create one large event with a series of patron touch points. The result is an identity program that connects 4 events over a 12 month time period. This approach provides a PR platform for the museum to leverage, generating more attention for each artist involved and for the museum itself. The series intended to raise awareness of fine art and design across New York State has proven effective by increased attendance as compared to similar events from previous years.
Services Provided: Program Development, Brand Identity, Publication Design
