Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, has moved to a new location. This move marks the second in the company’s six-year history to accommodate the need for more space due to sustained growth. (more…)
One of the largest flaws remaining in on-line media is the server error 404, or page not found. (more…)
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Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, recently completed a web design project for Sunshine Friends, Inc. (SFI). (more…)
Be the first to commentMarc Stress, president of stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, recently addressed members of CNY MedTech on the importance of good design in building a competitive advantage. Stress provided attendees with resources and tools for assessing their organization’s identity and communications program as well as a universal framework (more…)
Be the first to commentStressdesign recently assisted the Northeast Chapter of the Industrial Designers Society of America (IDSA) in the development of communications materials (more…)
We’ve been pretty big fans of The Brand Gap since it first hit the shelves in January 2003. We’ve read the book, and when AIGA brought The Brand Gap workshop to the Upstate New York chapter in 2004, we were one of the first firms inline to see this information presented by the author. We just learned — like just in the last 30 seconds — that Mr. Neumeier has a followup to his widely acclaimed first book titled Zag. The new book promises to answer the question of how to build a relevant brand in a crowded market. We can’t wait for August, 15. Yeah, we’re total geeks for this stuff.
There’s an article by Jennifer Reingold at Fast Company that my friend told me about entitled The Interpreter. Part informational, and part interview with Proctor+Gamble VP Claudia Kotchka, the article examines the effect design has on a visceral level and how the smartest companies use design to create and maintain markets for their products and services.
Though the article discusses mostly how product and retail design can effect an individuals’ day-to-day experiences through the things we buy and use, the tenants hold true for all design practice area.
