20
Oct
Edge of Art
Everson Museum came to stressdesign looking for ideas on how to promote and communicate a year-long exhibit series. Instead of presenting each as a separate event, we saw an opportunity to create one large event with a series of patron touch points. The result is an identity program that connects 4 events over a 12 month time period. This approach provides a PR platform for the museum to leverage, generating more attention for each artist involved and for the museum itself. The series intended to raise awareness of fine art and design across New York State has proven effective by increased attendance as compared to similar events from previous years.
Services Provided: Program Development, Brand Identity, Publication Design
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