Centerstate CEO Essentials
In May of 2010 the Metropolitain Development Assosciation (MDA) and Syracuse Chamber of Commerce merged to form a new organization. Robert Simpson, president and CEO of the organization said the merger of the MDA and the chamber had created an organization that was “much more than a typical business or economic development organization.”
Stressdesign was one of the brand communications firms called on to assist in the development of new publications. They wanted to capture the essence of the two organizations while providing a solution that supplied a firm platform to support future communication goals, new mission and identity. For this publication we created a newsletter template with a flexible page architecture that allows CEO to present the news with repeating features, running articles and news content, and a media kit which defines standard sizes for page advertisements.
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