In May of 2010 the Metropolitain Development Assosciation (MDA) and Syracuse Chamber of Commerce merged to form a new organization. Robert Simpson, president and CEO of the organization said the merger of the MDA and the chamber had created an organization that was “much more than a typical business or economic development organization.”
Stressdesign was one of the brand communications firms called on to assist in the development of new publications. They wanted to capture the essence of the two organizations while providing a solution that supplied a firm platform to support future communication goals, new mission and identity. For this publication we created a newsletter template with a flexible page architecture that allows CEO to present the news with repeating features, running articles and news content, and a media kit which defines standard sizes for page advertisements.
Everson Museum came to stressdesign looking for ideas on how to promote and communicate a year-long exhibit series. Instead of presenting each as a separate event, we saw an opportunity to create one large event with a series of patron touch points. The result is an identity program that connects 4 events over a 12 month time period. This approach provides a PR platform for the museum to leverage, generating more attention for each artist involved and for the museum itself. The series intended to raise awareness of fine art and design across New York State has proven effective by increased attendance as compared to similar events from previous years.
Services Provided: Program Development, Brand Identity, Publication Design
Stressdesign recently completed and delivered a custom brochure for the medical device company, Medical Acoustics. The brochure helps the company introduce its breakthrough respiratory device, The Lung Flute®.
The Lung Flute® is cleared by the FDA for the collection of diagnostic sputum samples for multiple pulmonary disease states, such as pneumonia, chronic bronchitis, asthma, lung cancer and tuberculosis. Lung Flute® features include:
- Simple hand-held disposable device
- Low pressure operation
- 510(k) FDA clearance
- U.S. Patent No 6984214
Stressdesign delivered the brochure on time for a major trade show appearance where the company was scheduled to meet with prospective investors. The compelling piece for the uses custom illustrations which demonstrate the devices operation, and provides visuals to indicate its use of low-frequency sound energy.
Stressdesign recently assisted the Northeast Chapter of the Industrial Designers Society of America (IDSA) in the development of communications materials (more…)
Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, recently won five awards in the 2005 Portfolios.com Awards Show. The agency was recognized for excellence in both graphic and web design. (more…)
CNY MedTech has retained stressdesign as the design firm responsible for the update and expansion of their corporate identity. This update will include publication pieces, an updated print identity program, as well as new interactive pieces including a new content managed website. Stressdesign is proud to be a strategic partner for this organization.
Stressdesign announces the premier issue of Syracuse Law magazine. Stressdesign was retained by the Syracuse University College of Law to develop a new layout that idealized the college’s core values of tradition and innovation. Christine Walker served as lead designer on the project, stressdesign hired Paula Mesroll as editor. The 84 page + cover publication was craft-printed by Cohber of Rochester, NY.
related links:: Syracuse University College of Law, Cohber
.::end
Be the first to comment