The Syracuse Biomaterials institute tasked stressdesign to help the organization develop a graphic identity that supported the groups world-class materials research center. We worked closely with the organization to understand the breadth of their work and the long-term goals for the center. After presenting more than 7 trademark options for discussion, the approved logo was launched with the opening of the new Biomaterials Center. Beginning with a sphere to symbolize biomaterial, the trademark we created evokes a complex infinity symbol. Infinity, in this instance, refers to the infinite numbers of questions to be answered though research. With each question that is answered, an equally complex question emerges — a metaphor for the iterative and exploratory nature of scientific research.
SBI is a diverse organization which spans 8 academic units at 3 Universities. To help the group manage and grow its new identity across a range of communications pieces and throughout the organization, we implemented an identity guide through our identity management product. ID KIT allows organizations a centralized, web-based toolkit for the distribution and management of brand identity standards. This tool becomes a reference point for SBI, allowing them to easily add new communications efforts strategically while keeping the growing brand intact. The ID KIT for SBI saves the organization time through logical organization of brand assets including digital letterhead templates, approved artwork for logo files, typographic guidelines and color standards for print and web.
Everson Museum came to stressdesign looking for ideas on how to promote and communicate a year-long exhibit series. Instead of presenting each as a separate event, we saw an opportunity to create one large event with a series of patron touch points. The result is an identity program that connects 4 events over a 12 month time period. This approach provides a PR platform for the museum to leverage, generating more attention for each artist involved and for the museum itself. The series intended to raise awareness of fine art and design across New York State has proven effective by increased attendance as compared to similar events from previous years.
Services Provided: Program Development, Brand Identity, Publication Design
Gamble Associates approached stressdesign with an new identity system and a need to develop a communication platform for the Boston-based architecture firm. We established an online presence that extended the look and feel of Gamble Associates, to new mediums and provides the firm a tool to present a rich portfolio of work.
Services Provided: Website Architecture and Planning, Website Design and Implementation, AXNT™ Integration, E-mail Marketing, Website Maintenance + Updates, Alpha Six Site Hosting
View Gamble Associates Website
Thanks to the folks at LogoLounge and the throngs of viewer that have been visiting stressdesign since being featured on their front page. An identity we developed for ClayScapes Pottery will be featured in LogoLounge III which is available now at Amazon, and other purveyors of high quality design books world wide.
Stressdesign has completed an identity and web development initiative for Infotrak Record Management, LLC. The project scope included the design of an updated graphic identity program as well as an overhaul of the company’s web site (www.infotrakrecord.com) to increase functionality and enhance the user experience. (more…)
Stressdesign recently assisted the Northeast Chapter of the Industrial Designers Society of America (IDSA) in the development of communications materials (more…)
Stressdesign Recognized For Excellence in Design by Leading Industry Publications
Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, has been recognized for excellence in design by two leading industry publications, American Corporate Identity and Creativity. Both publications are edited by David E. Carter, renowned author of 100 works on advertising, design and corporate identity. (more…)
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