14
Jun
Global organizations, Fortune 50 corporations, small businesses, accomplished entrepreneurs, respected nonprofit organizations, cities, and renowned universities from around the world are regularly represented in the REBRAND 100 Global Awards. Stressdesign was included in the Rebrand 100 2011 awards as recognition for its role in the brand identity for University Lectures. The brand identity solution includes print collateral, website design, and brand identity. Past winners of the Rebrand 100 have been from countries including Brazil, Canada, China, India, Italy, Lebanon, Romania, Australia and the United Kingdom, in addition to the US.
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09
May
The Syracuse Biomaterials institute tasked stressdesign to help the organization develop a graphic identity that supported the groups world-class materials research center. We worked closely with the organization to understand the breadth of their work and the long-term goals for the center. After presenting more than 7 trademark options for discussion, the approved logo was launched with the opening of the new Biomaterials Center. Beginning with a sphere to symbolize biomaterial, the trademark we created evokes a complex infinity symbol. Infinity, in this instance, refers to the infinite numbers of questions to be answered though research. With each question that is answered, an equally complex question emerges — a metaphor for the iterative and exploratory nature of scientific research.
SBI is a diverse organization which spans 8 academic units at 3 Universities. To help the group manage and grow its new identity across a range of communications pieces and throughout the organization, we implemented an identity guide through our identity management product. ID KIT allows organizations a centralized, web-based toolkit for the distribution and management of brand identity standards. This tool becomes a reference point for SBI, allowing them to easily add new communications efforts strategically while keeping the growing brand intact. The ID KIT for SBI saves the organization time through logical organization of brand assets including digital letterhead templates, approved artwork for logo files, typographic guidelines and color standards for print and web.
18
Feb
In May of 2010 the Metropolitain Development Assosciation (MDA) and Syracuse Chamber of Commerce merged to form a new organization. Robert Simpson, president and CEO of the organization said the merger of the MDA and the chamber had created an organization that was “much more than a typical business or economic development organization.”
Stressdesign was one of the brand communications firms called on to assist in the development of new publications. They wanted to capture the essence of the two organizations while providing a solution that supplied a firm platform to support future communication goals, new mission and identity. For this publication we created a newsletter template with a flexible page architecture that allows CEO to present the news with repeating features, running articles and news content, and a media kit which defines standard sizes for page advertisements.
30
Dec
Taking the pre-existing branding efforts of Muzak, the world’s leading provider of business and workplace environment music solutions, stressdesign extended the brand to their lease options affiliate to create a seamless corporate presentation for the lease options company. Our solution included a toolset for sales staff to build custom presentations with consistent brand language easily on their desktop using familiar office software.
20
Oct
Everson Museum came to stressdesign looking for ideas on how to promote and communicate a year-long exhibit series. Instead of presenting each as a separate event, we saw an opportunity to create one large event with a series of patron touch points. The result is an identity program that connects 4 events over a 12 month time period. This approach provides a PR platform for the museum to leverage, generating more attention for each artist involved and for the museum itself. The series intended to raise awareness of fine art and design across New York State has proven effective by increased attendance as compared to similar events from previous years.
Services Provided: Program Development, Brand Identity, Publication Design
03
Aug
The SU Humanities Center was founded in 2008 and fosters public engagement in the humanities. It is home to the Syracuse Symposium, the Mellon CNY Humanities Corridor, the Jeanette K. Watson Visiting Collaborator, the Humanities Center Mini-Seminar series, and other major research initiatives. Stressdesign has been working with The Syracuse University Humanities Center to provide brand communications across their entire marketing platform. We implemented a content managed platform that allows the organization to highlight each of its three main components, and all events via each of those segments within a central calendar. In addition to the added functionality we were able to improved the visual presentation. As a result, we were able to introduce a more flexible platform for communicating Center news and special events.
Services Provided: Brand Identity, Brand Communication Design, AXNT™ Integration, E-mail Marketing, Website Architecture and Planning, Website Design and Implementation, CMS Training, Website Maintenance
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17
Jul
As a way to bring awareness to an important population of hungry and starving children, EMA created The Hunger Bear for Food Bank of Central New York. The 30 second PSA started a viral marketing influence, and donors and friends of the Food Bank began asking for thier own Hunger Bear stuffed animal. Stressdesign worked with the Food Bank of Central New York to continue generating awareness of this character and the message that it brought to the community. An e-commerce microsite was created for Hunger Bear as another way to generate awareness of the growing hunger in Central New York and how the community can help.
Services Provided: Microsite Development, E-Commerce, AXNT™ Integration, E-mail Marketing, Website Architecture and Planning, Website Design and Implementation, Alpha Six Site Hosting
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