A big thanks goes out to the WordPress Showcase team for including University Lectures website as a featured site this month on wordpress.org.
Stressdesign selected the WordPress platform as a solution for University Lectures website because of its powerful, flexible open-source architecture.
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San Antonio Texas based SSK HR retained stressdesign to develop an identity system and brand communication materials. SSK HR is an independent human resources consultancy that specializes in finding uniquely qualified techincal candidates for its clients. Stephanie Kelly, President of SSK Human Resources says “I came to stressdesign because I needed a solution that was unique, professional, and memorable. They delivered 110%, and have exceeded our own high standards.”
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Stressdesign, a Syracuse-based design firm specializing in communications for business and education clients, has successfully completed a tradeshow display project for Verisma Systems, Inc., a trusted provider of software, service and expertise in the secure release of protected healthcare information. The scope of the project entailed the need for ready integration of pieces created by Stressdesign into an existing exhibition system.
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For the 2009-2010 season, stressdesign launched a new web presence for one of the premier lecture series in the country, University Lectures.
“The University Lectures website,” says Nathan Eaton, design lead for the project, “extends the identity update stressdesign has created for the special event series to the web for the first time. It is a great opportunity for the organization to have realized a unified toolset for strategic communications.” Eaton continues, “We built considerable automation into the site to ensure our solution was as powerful as it looks. For instance, once the season is loaded into the content management system, the front page updates automatically.”
The new website also adds social features, calendar feeds and is integrated into our direct e-mail platform, AXNT™. These features allow visitors to share the site and to have event information on their own calendars, PDAs or smart-phones.
“The University Lectures identity was created originally by Stressdesign. From the start they had a very clear vision of what our new website should be and what we wanted—colorful, appealing, exciting, yet very fluid, straight-forward and user-friendly.” Says Esther Gray, Universty Lecture Coordinator. Ms. Gray continues, “They were able to clearly articulate their strategic and aesthetic ideas to my team and their rationale and expertise allowed me to share the development process with our director and board in a way that gave me immediate buy-in on the project and design. The results clearly speak for themselves. Our website is viewed not only by our own faculty, students and alumni but also perspective students and their parents both nationally and internationally and the numbers continue to grow. Clearly the new University Lectures website has given me a professional platform to promote and share our events with a much larger audience than ever before. The ‘subscribe’ aspect of the website has allowed us to begin building a constantly growing email data base which translates into reduced mailings and costs. Stressdesign intuitively knew what we wanted and needed in our website and they provided us with so very much more.”
Visit University Lectures
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Recently, we helped Peculiar Pair Press of San Francisco, CA refine their on-line strategy as part of a website redesign that included site architecture, content management, and and eCommerce solution.
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For L.C. Smith College of Engineering’s bi-annual magazine Engineer stressdesign worked closely with University Publications and vendors to help our client produce a more environmentally responsible magazine. “We had always been mindful of environmental concerns,” says Trish Hopkins Director of Marketing, “but we needed to increase our leadership role moving forward. Stressdesign was instrumental in making this a reality for us.”
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Branding isn’t about getting prospects to choose you over the competition. It’s about getting them to see your product as the one and only solution to their problem. An effective brand identity is trustworthy, superior, and memorable, immediately identifiable whether presented in a business card or on an elaborate website. In this book, the follow-up to the breakthrough Branding USA and highly successful Branding USA No. 2, forty cutting-edge design firms spotlight their best work in branding, advertising and promotion, with more than 500 full-color images and informative commentary. Branding USA No. 3 showcases the remarkable work of the most creative minds in the branding business.
Stressdesign was one of 45 design firms and branding consultancies chosen from the United States to participate in the Graphis publication Branding USA No 3. Each firm was provided 8 pages to showcase their work. Download the stressdesign section as a PDF.
Publisher B. Martin Pedersen is one of America’s most respected graphic designers and has received more than 300 awards in his career. He has been elected into the Art Directors Club Hall of Fame and has also been honored with the American Institute of Graphic Arts Gold Medal.
Regardless if it’s a logo, slogan, or an entire advertising campaign, these are outstanding examples from some of the countries leading branding and marketing firms.
Select spreads from the book can be viewed on the Graphis Website. The book is available direct from the publishers website.
Author: Pedersen, B. Martin
Format: Hardcover
ISBN10: 1932026363
ISBN13: 9781932026368
Pages: 368
Illustrations: full-color photos throughout
Release Date: 3/4/2009
Price: $60.00
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