We’re starting a tradition at stressdesign: to observe —and announce via our AXNTâ„¢ e-mail tool— some of the less popular holidays and observances in the calendar year. April Fools day was one that we’d chosen to highlight this year. Our e-mail message went out to our regular database of more than 1,000 recipients. The message, was laid out in a combination backwards and wrong-reading text, as was the punch line, and we even purchased a backwards version of our URL www.ngisedsserts.com just to seal the deal. We clicked the send button, and didn’t think much of it. (more…)
Anyone who’s ever been involved in the development of a new trademark or logo will tell you it’s a challenging task. At the outset, the development of a new logo frequently seems like it will be clean, clear path from concept to production. The optimism that the logo will ever appear as hundreds—perhaps thousands— of variations evolve can be difficult to maintain. (more…)
One of the largest flaws remaining in on-line media is the server error 404, or page not found. (more…)
We’ve been pretty big fans of The Brand Gap since it first hit the shelves in January 2003. We’ve read the book, and when AIGA brought The Brand Gap workshop to the Upstate New York chapter in 2004, we were one of the first firms inline to see this information presented by the author. We just learned — like just in the last 30 seconds — that Mr. Neumeier has a followup to his widely acclaimed first book titled Zag. The new book promises to answer the question of how to build a relevant brand in a crowded market. We can’t wait for August, 15. Yeah, we’re total geeks for this stuff.
There’s an article by Jennifer Reingold at Fast Company that my friend told me about entitled The Interpreter. Part informational, and part interview with Proctor+Gamble VP Claudia Kotchka, the article examines the effect design has on a visceral level and how the smartest companies use design to create and maintain markets for their products and services.
Though the article discusses mostly how product and retail design can effect an individuals’ day-to-day experiences through the things we buy and use, the tenants hold true for all design practice area.
After a couple of years of false starts and some on-again, off-again displays of progress, Apple will open a retail store in Pyramid owned Carousel Mall.
The first attempt at a store, or rumors first surface on the Apple website a in 2002 when a dot appeared on the map about 3 pixels south of Lake Ontario. Shortly after, it mysteriously, and quietly disappeared. Rumors of a Syracuse store surfaced again in May.
No one really believed it this time. But it’s true. The new Apple store opens on 06 November. The store follows Apple’s new retail model, which will allow the company to bring its retail experience to “new and exciting” markets, according to Steve Jobs. But enough about retail strategy, and rumors.
Stressdesign would like to send a neighborly welcome to our new Mac neighbors, and were glad to have purveyors of fine design goods in town. It’s good for Apple, it’s good for Syracuse.
related links:: Apple Store – Carousel
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Thanks to the Yahoo! search engine for such high ranking on “Syracuse, Graphic Design. Stressdesign currently appears 4 on the list when searching for Syracuse, Graphic Design.
related links:: Yahoo!, Syracuse Graphic Design
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