We’re starting a tradition at stressdesign: to observe —and announce via our AXNT™ e-mail tool— some of the less popular holidays and observances in the calendar year. April Fools day was one that we’d chosen to highlight this year. Our e-mail message went out to our regular database of more than 1,000 recipients. The message, was laid out in a combination backwards and wrong-reading text, as was the punch line, and we even purchased a backwards version of our URL www.ngisedsserts.com just to seal the deal. We clicked the send button, and didn’t think much of it. (more…)