Stressdesign has completed an identity and web development initiative for Infotrak Record Management, LLC. The project scope included the design of an updated graphic identity program as well as an overhaul of the company’s web site (www.infotrakrecord.com) to increase functionality and enhance the user experience.

Infotrak was established in Syracuse in 2003 to meet the specialized release of information (ROI) needs of the healthcare community. With offices in Syracuse and Binghamton, Infotrak has grown into a leading provider of ROI, document imaging and electronic storage solutions.

Stressdesign was brought on board by Infotrak to deliver an updated look to reflect its industry leadership position. “We delivered an embolden logo that built on the cache of the original mark,” said Marc Stress, president of stressdesign. “We extended the new look to a re-designed web presence and corporate identity package that convey the professionalism and industry prominence Infotrak has worked hard to achieve.”
The redesigned web site gives Infotrak a more intuitive system for organizing content and is content managed and database-driven to increase its functionality from both a service and marketing perspective. “Stressdesign helped us create a professional presence online that puts us ahead of our competition,” said Andy McManus, Infotrak president.
Web design is a key practice area for Stressdesign. The firm has been recognized with numerous industry awards for excellence in web development for clients such as Sunshine Friends, Inc., Torridon Vending Service, and High Definition Sound Display.