We’ve been pretty big fans of The Brand Gap since it first hit the shelves in January 2003. We’ve read the book, and when AIGA brought The Brand Gap workshop to the Upstate New York chapter in 2004, we were one of the first firms inline to see this information presented by the author. We just learned — like just in the last 30 seconds — that Mr. Neumeier has a followup to his widely acclaimed first book titled Zag. The new book promises to answer the question of how to build a relevant brand in a crowded market. We can’t wait for August, 15. Yeah, we’re total geeks for this stuff.