Now that 2013 is almost half-way behind us, have you taken stock of your website metrics and performance? Is your website SEO working for you or against you? Have you even had a moment to have your hands on your website in the past six months? If you are like most of the men and women we work with, you spend a lot of time thinking about your search engine optimization plan, but not much of it worrying about the keywords and key phrases that you’re actually focusing on. That’s understandable, but it’s also a classic search engine marketing mistake.
That’s because, no matter how well you have researched your keywords in the past (or how much research your business web design and Internet marketing team did on your behalf), it’s important to remember that they change over time. Industry trends move, and searchers adopt new phrases and habits, making keywords that used to be good targets no longer as valuable as they once were.
Do you need new search marketing keywords for 2013? Here are five factors to evaluate as you make that decision:
see our special Real-World SEO Poster download and full article after break.
Search marketing – and search engine optimization in particular – are changing in a fundamental way… and it’s not for the reasons that most business owners and executives think.
Although a lot of attention has been paid recently to the way Google and the other search engines have shifted their algorithms, emphasizing quality content over pure keyword density and linking, these technical details only tell half the battle. Although those measures are taking away a lot of the “junk” results that searchers don’t like, they don’t change the fact that competition for the top search engine spots is getting stiffer than ever.
For that reason, it isn’t just the way smart business web design teams are doing search engine optimization that is changing, but also what we are using it for.
Since that probably isn’t as straightforward as it could be, let’s put things in a different light: It’s getting more and more difficult to attract search engine traffic, so the value of every single visitor has to be maximized. That means it isn’t enough, for most businesses, to try to convince the searcher to complete some kind of transaction – instead, you should use the visit as an opportunity to begin an ongoing relationship.
Repeat customers, and those who buy from you regularly over time, are worth dozens of times more (in profits) than single-visit new customers. So, how do you turn new search visitors into dedicated buyers? Here are a few starting points:
See the full article after the break (more…)
In celebration of our Thirteenth anniversary in January 2013, we’ve created a series of backgrounds and desktop images. We’ve got images for iPhone, iPad and two monitor sizes. We channeled some graphic design history to generate some crisp two-color typographic illustrations. Download and enjoy!
See the images, and download after the break...
Food Bank of Central New York is a not-for-profit organization working to eliminate hunger through nutritious food distribution, education and advocacy in cooperation with the community. The organization partner with 277 emergency food programs such as pantries and soup kitchens in the 11 county area of Central New York that includes Cayuga, Chenango, Cortland, Herkimer, Jefferson, Lewis, Madison, Oneida, Onondaga, Oswego, and St. Lawrence. Food Bank of Central New York has been helping the hungry since 1985, as the main food supplier to the emergency food network. Working with a diverse group, our member programs include soup kitchens, food pantries and emergency shelters, as well as child-care agencies, neighborhood and senior centers. Food Bank of Central New York collaborates with businesses, private foundations, and governments to help minimize the impact of hunger in our community.
Since 2006, Stressdesign has been working with the regional not-for-profit organization helping to develop and manage their brand presentation. This website update marks the 3rd major revision to the website and the second redesign that Stressdesign has performed. For this project we worked with the agency on the following
- Site Architecture
- Content Editing, Migration and Development
- Website Design
- Custom Programming
- Content Management Integration
- Content Management Training
- Search Engine Optimiation
- Long-Term Website Strategy and Evolution
- Site hosting via Alpha Six
The design for the new website is an evolution of the existing website that we originally designed in 2006.
Groovy Granola is a purveyor of natural craft granola. Using only the finest, healthiest ingredients the Groovy Granola chef has created 4 flavors of 100% natural, fat free snacking goodness. Stressdesign recently created a brand identity for the micro-bakery startup. Our work with the company included the corporate trademark, social media strategy, website with e-commerce, e-mail marketing, package design and trade-show/event materials.
To help keep product budgets in check we developed an easy-to-manage packaging system that displays the product well, minimizes overhead, and creates an on-shelf appearance that supports the craft aesthetic of the company. Since launching the website, Groovy Granola has seen sales grow in excess of 200%.
Visit Groovy Granola
The stressdesign 2012 calendar is now available for download as a letter sized (8.5 x 11) sheet, or tabloid (11 x 17). Choose the size that matches your favorite printer, download, print and post. Makes a great planning calendar that you can print and bring to meetings, or have in your notebook. Post one in the kitchen… anywhere you need a calendar.
Print your own at either size, or download both. We’d love to see it in use… send us a picture of how you’re using the calendar and we’ll post it here.
Select your download below.
Released this fall, the new book Just Design: Socially Conscious Design for Critical Causes includes the stressdesign penned Wind Power Logo. The
Stressdesign has held the belief that design should be used for good. We want to make sure that what we do makes a difference in our world. Author Christopher Simmons of Mine™ SF has interviewed dozens of designers from around the world to collect design solutions the exemplify the best of design for good.