Now that the rush of the New Year is over we want to share with you some of our thoughts for how you can guide your branding and communications program to success for 2015 and beyond.
The beginning of a new year is filled with resolutions and predictions. Every year prognosticators spout off, trends are trumpeted, and predictions are made. Stressdesign is an exception. Yes, we’ve taken a look into our crystal ball. Yes, we’re making predictions. But, we’re predicting the techniques and tools you need for making your 2015 business resolutions come true.
We have 15 items that we know will help you and your company. Through series we will be spreading them out over the next few weeks so you can research and reflect on them. We’ve provided an example of how we are already applying the idea with other clients, but once you’ve found a tool or technique you like, come talk to us about how you can use it for your business.
“If you want something new, you have to stop doing something old” —Peter F. Drucker
This holiday season we've created something special for you to download and create a festive holiday mood right at your desk. Download our Christmas-y PDF to print out and create a little forest of spirit right on your desk.
We all want to succeed. We all want to find our company at the top of the heap. But, after we’ve started, made some progress, put in a good amount of effort, where do we often find ourselves? Halfway to our goals. Dissatisfied. Not quite achieving our dreams. Unhappy. Stuck at mediocre.
How do we end up at mediocre? You did the planning. You chose good people. You did the market studies. You really wanted this. Well, we find ourselves there because, we make choices that impede our progress. In our daily battle with uncertainty and fear, these choices slow us down. Tire us out. Eventually, we allow comfort and apathy to take over. We don’t stand up for our beliefs and dreams. We don’t take action anymore. We stop moving forward. We find ourselves, and our businesses, losing momentum and speed running up that hill towards our goals.
Mediocre comes from the Latin words medi and ocrus. When combined, they mean “middle of a stony mountain”. When we accept mediocrity, we stop halfway up the mountain, halfway to our goal. We don’t plan to stop there. We don’t want to stay there. So, how do we get beyond this middle point? By being brave every day.
“What you do every day matters more than what you do once in a while.” -Gretchen Rubin
Because Internet marketing has become so complex, and because so many businesses have different projects, divisions, and product lines to offer at once, it has become more common for us to meet with new clients who own and operate more than one website at once, and sometimes several.
One issue that we often help them explore is whether they actually have a good use for different web presences. It might be something you're wondering about yourself. So, does your business really need multiple websites?
The answer to that question is very frequently "no." In fact, having one single website with a clean, easy-to-use navigation structure is often easier on customers, not to mention your marketing budget. That's because multiple sites require multiple design and development costs, more expensive web hosting, and more ongoing work to keep them up to date and filled with fresh content.
Plus, keeping multiple websites requires you to split your energy and attention from one to the other. With the amount of work that goes into things like search engine optimization, social media marketing, and business web design, it makes sense to concentrate your firepower as much as possible.
Still, even when the client doesn't have distinctly different companies, there are times when it makes good business sense to keep multiple websites. Here are a few of the most common:
In the world of sports, a team's fortunes can turn on a dime… or a superstar's ankle, knee, or shoulder, as the case may be. Even worse, the extent of the damage isn't always apparent – what seems like a minor knock can effectively put a player out of commission for months or longer.
Although business websites don't have as many joints and treatments to worry about, they can suffer sudden "season-ending injuries" that render them utterly useless as sales and marketing tools. As a business owner or executive, it's up to you to know what to look for, so you don't unknowingly put your website back in the game when it really needs rest and rehab.
What Google's Hummingbird Update Means for the Future of Search Engine Optimization
When it comes to Google's search algorithm, any news is big news in the world of Internet marketing. Still, the September 2013 algorithm update, dubbed "Hummingbird," is especially interesting to those who follow search engine optimization not only because of the technical differences it brings, but also the subtle shift in philosophy it seems to represent.
Now that Hummingbird has been in place for 6 months we want to take a look at what the new algorithm means for the future of search and how you can develop a strategy to maintain positive SEO results.
The second installment of our free 2014 desktop series is now available for download. The calendar features April, May, and Jun 2014 and is available in 5 common sizes for desktop and laptop monitors.