16 Aug

Developing Brand Names

Naming Process Overview Post Header Infographic

In addition to the work we do that you'd expect from a brand communication firm, things like websites, sales materials, presentation design, and logos, another service that we provide is naming. We've helped develop many names for brands, companies and products. Over the years we've learned a few things about how to develop names. Here are 5 things we've learned that makes the process successful.

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08 Jul

50+ Years of GDUSA People to Watch

gdusalogobold.jpgGraphic Design USA has recently published its 50 year history of the annual People to Watch. Looking back over more than five decades, we recognize many friends, colleagues and heroes from design. As you peruse the list, you will find several undisputed historical giants including Saul Bass, Ivan Chermayeff, Lou Dorfsman, Milton Glaser, George Lois, Massimo Vignelli. You will also find many more legends, near legends, and legends-to-be. In the 50 year history of the series, Marc Stress is the only Syracuse area designer to be included on the list.

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30 Jun

Great Branding Considers Flexibility

Great branding is important if you want to see your company succeed and make a strong impression with buyers. But, Brand Communication System Diagramwhile most businesses understand that elements like logos, visuals, and taglines are all key ingredients for brand, they may neglect something that’s just as important to the process: having a plan for expanding that brand in the future.

Regardless of where your company is right now – whether you’re a fresh new startup or an established industry leader – your brand is going to evolve and develop over time, just like the rest of your organization. If you don’t have a certain amount of flexibility and adaptability in your strategy, then your brand is going to become outdated, and will eventually have to be replaced (instead of being upgraded).

Let’s look at some of the ways you can build a more flexible and adaptable brand…

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22 Jan

Fifteen Trademarks 2015


We've completed a number of trademark programs for our client companies and organizations during 2015. We selected 15 trademarks to feature in our Behance portfolio.

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05 Jan

4 Ways Branding Will Change in 2016

The one constant thing we deal with as a design firm, is continual change. What worked or mattered a decade ago hardly seems Manekineko_The_Cat_She_Beckons.gifrelevant now, and new apps, ideas, and technologies are changing the ways we design for the web, and business, on an almost monthly basis. In 2010, the iPad was launched and created dozens of industries around this one device. Today we can’t imagine a world without mobile computing.

This is all a big way of saying that change comes quickly on the backs of technology, and it’s not always easy to predict where we are going. Still, some trends can be spotted ahead of time. In fact, those tend to be the biggest and most significant, so it makes sense for us to protect ourselves (and our client companies) from the future when it’s obvious what’s on the horizon.

With that in mind, here are four areas we’re watching where web design and marketing will change in 2016, so that you can start preparing with us now:


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