A Clients Guide to Design

If you represent a corporation, institution, advertising agency, investor or public relations firm, or individual in need of graphic design, you've landed exactly where you need to be. Welcome.

Unlike so much in today's business world, graphic design is not a commodity. It is the highly individualized result of people coming together to do something they couldn't do alone. When the collaboration is creative, the results usually are too. "A Client's Guide to Design" is about how to get creative results. Developed by AIGA (American Institute of Graphic Arts), the discussion that follows will give you realistic, useful information about the design process, from selecting a design firm to providing a clear understanding of objectives, evaluating cost and guiding a project to a desired end. It is a kind of "best practices" guide based upon the best thinking of many different designers with very different specializations and points of view, as well as clients for design who have a long history of using it successfully for their companies. The fundamental premise here is that anything worth doing is worth doing well, but if it's to be done well, it must first be valued."

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Content provided by AIGA, The Professional Association for Design

Visit their websites to learn more about the AIGA, and AIGA Upstate New York.